- Promote Social Welfare
- Corporate Volunteer Work
- Education and Empowerment
- Assisting the Disadvantaged
- Environmental protection
In 2020, the global impact of the COVID-19 pandemic highlighted the importance of insurance on people’s health. During this period, China Life maintained communication with and offered support to internal and external stakeholders without any pandemic-induced delays. We accelerated adoption of digital technology and built stronger connections with shareholders. Close to 15,000 of our office staff and agents cooperated with social welfare institutions and schools in contributing to society. The synergistic effects of these relationships mean that together we can do more to make society better. In regards to the future, we are building a better future for all and creating conditions conducive to achieving the UN’s Sustainable Development Goals (SDGs) despite the challenges of the global pandemic.
In working toward corporate sustainability, China Life adopts four main approaches in interacting with our staff and the external social environment: education and empowerment, support for the disadvantaged, environmental protection, and corporate volunteering. We combine corporate resources with public welfare organizations, social enterprises, and local farmers to develop innovative social participation projects and expand social prosperity. By implementing a top-down approach, the chairperson, president, and senior management worked with our colleagues to foster a corporate culture that revolves around love and care. Together, we fulfill promises and enact change for society.
◆2020 Social Participation Investments
Love to Go Volunteer Team
To help employees understand the importance of sustainable value chains, China Life has promoted the Love to Go Volunteer Team since 2012. We encourage employees to volunteer in the hope of generating greater excitement around social participation. As we spread warmth to people in need, we turn corporate volunteering into a sustainable movement. We cooperated with close to 10 social welfare organizations that provided monthly informational updates to China Life employees, who then registered to volunteer based on their own schedules. Service categories included helping people with disabilities fit in to their communities and providing companionship to orphans, people with mental disabilities, and disadvantaged seniors. We also held beach and mountain cleaning activities and helped organizations carry out administrative affairs.
Read Across 319 Townships
Invested NT$9.89 million and held 88 events
Volunteers contributed a total of 1,061 hours
3,666 students from rural areas benefitted from our efforts
China Life’s Read Across 319 Townships program integrated healthy dietary concepts into online and offline activities to boost a sustainable cycle and encourage people to reducing food wastage. In encouraging consumption of imperfect fruits and vegetables, we designed an original “Eat Cool Dance” campaign. Besides promoting these initiatives on China Life fan pages, we publicized fashionable food campaign events different schools. A total of 360 students and teachers joined and video posts of the events on social media drew close to 70,000 views. Catchy songs and lively dances encouraged younger generations to appreciate food. Our aim is to make consumption of imperfect fruits and vegetables a routine part of a nutritious lifestyle. Besides preventing waste and combating global warming, we emphasized the importance healthy dietary as part of post-pandemic lifestyle.
After considering the needs and values of students living in rural areas, China Life launched the Read Across 319 Townships program. Already in its seventh year, the program aims to reach elementary schools in all of Taiwan’s 319 townships. Using reading as a foundation, it includes DIY classes, storytelling, interactive games, and other educational methods that integrate current events into their curriculum. As we encourage students to study and read, we delve into foundational concepts, such as the importance of saving money, building financial stability, environment protection, food safety, aesthetics and art, as well as character integrity, further boosting students’ learning interest and enhancing their abilities. The program helps students from rural areas access the same resources as students from urban and more developed areas.
Socially Minded Young CEO Plan
For 13 consecutive years, China Life has funded school service clubs from different universities
China Life is committed to spreading our corporate cultural spirit of love and care. In addition to encouraging employees to contribute to public welfare and service, we appeal to students at colleges and universities across Taiwan to join us in caring for society and engaging in volunteer work. Students start by observing social needs and then propose corresponding solutions. As the students hone their self-expression capabilities, they lay the foundation for outstanding future management and execution. Charitable acts provide firsthand experience of the power of public welfare while offering an opportunity to transform more people.
The Socially Minded Young CEO Plan sponsors youth-led activities that support environmental protection, education and empowerment, support for the disadvantaged, in addition to financial and insurance lessons. The plan cultivates a passion in caring for society and learning about volunteer work. Through joint efforts, we can inject more positive energy into society, spreading love across all corners of Taiwan. In 2020, we sponsored the Socially Minded Young CEO Plan at nine colleges and universities, generating support for 725 rural or disadvantaged students and residents.
Aesthetic Education Program
A series of three creative disease prevention events attracted over 800,000 views online
China Life launched the Aesthetic Education Plan in 2017. This public welfare program brings together emerging artists and arts-themed social enterprises to offer art classes to students living in rural areas. Incorporating local culture and school characteristics into arts helps the children develop greater recognition towards their hometown and boosts their sense of self-value. The plan won a Buying Power – Social Innovation Product and Service Procurement Award from the Small and Medium Enterprise Administration, MOEA for four consecutive years.
The pandemic has transformed how we work and live while accelerating the use of digital applications. In this environment, China Life reviewed its social welfare efforts and presentation method. Due to pandemic-induced restrictions, we went beyond physical activities by launching online events. These online events offer many advantages, including overcoming time and space limitations while providing more content and greater presentation flexibility. In 2020, virtual Aesthetic Education Plan events provided a medium for creative disease prevention. Students from Hsinhsing Elementary School in Taitung and Caopu Elementary School in Pingtung contributed artworks based on this theme, which we showcased on the Company’s official Facebook and Instagram social media accounts.
Go Compassion Group-Buying
To support stable incomes for local farmers and organizations that help people with mental disabilities, China Life expanded the Go Compassion group-buying program. Launched in 2018 to encourage more employees to buy from people in need, the program achieved record highs in terms of numbers of participants and sales in 2020, and offering relief for those in need during these difficult times.
Using “shared benefits” as the Go Compassion theme in 2020, we incentivized employees to put their concern for others into action. Colleagues formed groups that regularly ordered set amounts of products from disadvantaged groups and local farmers, thus providing stable work and income for those beneficiaries. Simple participation methods helped encourage more people to join. After purchasing products, our employees can choose whether to keep the products or to donate them, thus further promoting goodwill and sustainable values while also bringing people closer together. Since 2019, we have used competition between departments and prize draws to encourage greater participation, and we purchased fruit gift baskets from social welfare enterprises to further benefit the disadvantaged.
No. of participants and sales performance underwent exponential growth year after year
China Life issued charity vouchers for the second consecutive year.
More than 70% of our staff across Taiwan purchased these, generating more than NT$1.2 million in sales
China Life has held charity fairs for 12 years and offered charity vouchers during the past two years to encourage participation. Each year, over 70% of staff make a purchase to support disadvantaged groups and local farmers. Our actions bring warmth and social care to people in need.
The charity fairs have evolved from simple gatherings of local farmers and social welfare organizations selling goods to performance-based events that provide a stage of love and dreams. By combining our corporate resources, support from social welfare organizations, small farmers, and social enterprises, we are able to offer a performance stage for children living in rural areas as well as people with disabilities, who benefit from greater self-confidence and more visibility. The social welfare organizations and farmers also help to promote nutrition and healthy lifestyles. Their embodiment of the harmony which exists between the land, the environment, and people becomes a powerful catalyst for expanding the cycle of love.
2020 Charity Fairs – LBG Table
Joining the Taiwan Alzheimer Disease Association to Promote Dementia-Friendly Service Ambassadors
China Life cooperated with the Taiwan Alzheimer Disease Association on holding a special event and concert for the World Alzheimer's Month. A week before the event, we generated a buzz through promotions on Facebook and a prize drawing. On the day of the event, Company volunteers adopted the role of dementia-friendly service ambassadors. They joined with members of the Taiwan Alzheimer Disease Association to promote dementia prevention and dementia-friendly practices. The event took place at two locations where we set up activity stalls that offer interesting, interactive activities. We also arranged an accessible motorcade to pick up disabled guests, providing an additional opportunity for people with disabilities to participate in social events.
Yu-Cheng Painting Competition for People with Intellectual Disabilities
For 12 consecutive years, China Life has sponsored a Yu-Cheng Social Welfare Foundation painting competition for people with intellectual disabilities and continues to promote sheltered workshop products. We want the paintings of mentally disabled children to be made available to the public, helping the public to appreciate the time and effort involved and develop a better understanding of the mentally disabled. Up to 2020, the competition has offered support to more than 6,000 people with intellectual disabilities. Guests of the participants joined in by watching their loved ones win awards and seeing the winning paintings put on display.
Blood Donations Extend the Power of Love
We continue to cooperate with the Taiwan Blood Services Foundation to promote blood donations across Taiwan. These actions have helped stabilize the inventory of Taiwan’s blood banks. As a gesture of support to participants, China Life purchased sweet potatoes from members of the Zenan Homeless Social Welfare Foundation as gifts for people who donated blood. While saving lives, blood donors were reminded of the importance of supporting the disadvantaged. Over the years, China Life has donated a total of 524,000 cc of blood.
Food Safety – Green Academy Program
Fruit donations to rural communities and orphanages support local farmers beset by pandemic-induced export restrictions
China Life cooperated with social enterprises that specialize in the sale of imperfect agricultural products. We used our corporate buying power to purchase pineapples, papaya, and other products from farmers whose export business was affected by the pandemic. We then shared these goods with social welfare organizations. By reducing food expenses, these organizations could directly allocate more of their funding to provide services. When making these types of contributions, China Life also hopes to inspire more people to join us in supporting people in need.
During the pandemic in 2020, we continued to purchase seasonal fruits from local farmers then donated these goods to rural and disadvantaged children to ensure their healthy diets. In coordination with the SHARE OWiN PROJECT we supported young local farmers while providing organic grains to rural elementary schools and orphanages. The grains symbolized goodwill and a cycle in which the sharing of resources reduces waste. Rural children also toured rice production sites and took farming classes to learn more about rice culture while gaining experiences on the connection between food and the land. As the students learn the true value of grain products, they cherish food and appreciate the value it brings. These feelings initiate a cycle of goodwill and love for the land. Since 2014, we have contributed fruits and organic grains from local farms to 40 different rural elementary schools and orphanages, benefitting a total of 2,235 children.
2020 Food Safety – Green Academy Program Public Welfare Strategies
57th Anniversary Gifts
China Life boosted positive consumption by encouraging students from rural areas to display their art talents. We provided funding for social organizations and art teachers to instruct rural students, and we purchased organic fruits from local farmers who were suffering from lackluster sales. We then used the fruits to make dried fruits while using the students’ artworks for branding and packaging. The finished products, which became our 57th anniversary gifts, reduced food waste, strengthened our connection with stakeholders, and expanded our social influence.